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Splashed all over the windows of the Lancel store on the Champs Elysees are photos of Brigitte Bardot, French animal rights activist and former actress
Lancel pay homage to Bardot by launching their new bag that bares her name and will hopefully be the new It-bag
Ever loyal to the BB style, Lancel’s handbag is also eco-friendly, made from 100% natural fibres
With its gingham lining, metal clasp and suppleness, the BB is both chic and retro. The gingham lining was inspired by the dress that the actress made out of curtain fabric of the same pattern in the 60s, rendering the look highly fashionable.
At present the bag can only be seen in sketches, as it’s just in the very earliest stages of development
“All women want to have that certain ‘Bardot’ something, and there is a bit of Bardot in every woman,” explains Leonello Borghi, the creative director of Lancel
While waiting for a glimpse of the first visuals of the handbag – and the campaign featuring Béatrice Rosen – check out Lancel’s Facebookpage to discover the video of the inspirations behind the ‘Brigitte Bardot bag’ as well as sketches of the design
Since 1876 the company Lancel has been making handbags of the animal hide type, so this should come as refreshment and sign of yet another business recognizing the market for green and cruelty-free
